Your Fake Bake tan is applied by a beauty therapist in our purpose built spray booth in less than 15 minutes.

Fake Bake is the longest lasting best fake tan loved by famous celebrities. Transforms pale skin to a luxe bronze with the perfect blend of Fake Bake sunless solution.

Fake Bake is the UK’s leading salon professional self tan and spray tan brand. 

Fake Bake gives an instant sun-kissed colour and develops into a long lasting sunless fake tan by combining naturally derived tanning agents DHA and Erythulose­ guaranteeing longer lasting (up to 50% longer), more natural-looking results.  They have developed botanical ingredients to remove parabens and artificial preservatives. Our specialist self-tans offer added benefits like anti ageing, anti cellulite and anti oxidants.


Self-tanning occurs in the top layers of your skin called the Epidermis. The Epidermis is also made up of layers. The Stratum Corneum (or Horny Layer) is the layer affected by self-tan products.

The Fake Bake Original Self-Tan products contain the naturally derived, premium tanning agents DHA Erythulose and DMI.
DHA (Dihydroxyacetone)

Although DHA has been used in self-tans since the 1970’s, it wasn’t until the late 1980’s that cosmetic companies found a way to produce better results (browner, less orange) with DHA. This is attributed to an improved refining process yielding higher quality, more predictable DHA. Fake Bake only uses the most premium DHA throughout all our self-tans. Premium DHA interacts with the amino acid- Keratin (more commonly known as ‘dead’ or `cornified` skin cells) that lie in the top layers of your skin (the Stratum Corneum or Horny Layer). This tan develops rapidly, but is also most temporary as your skin cells are worn away.


Effectively, DHA and Erythrulose do the same thing – they react with Amino Acids to turn your skin brown. Eruthrulose is a Ketose which also reacts with the amino acid – Keratin. This reaction leads to the formulation of brownish coloured polymers called Melanoids. Erythulose used on its own has to be applied daily, and it never develops a dark tan. However, when combined with DHA, they work together to reduce streaking and miscolouring for a natural looking tan. They also make your tan last longer and fade perfectly evenly for a continuously natural appearance.

Cosmetic Colour Guide

Fake Bake Self-Tans also contains a guide colour. This assists your application, showing you where you have applied the self-tan. It also gives your skin an instant sun-kissed look. However, this is simply cosmetic and washes off.